Pet Treat Packaging: Wholesale Costs & Minimums

Why packaging is the real constraint for new brands

Product minimums get the attention, but packaging minimums are usually what stops a small brand from launching. Bags, labels and print runs often have higher minimums than the treats themselves. Understanding this early saves you from a costly surprise.

What drives packaging cost

• Material. Standard film versus high-barrier or eco materials.
• Print method. Digital (low minimum, higher unit cost) versus flexographic (high minimum, lower unit cost).
• Structure. Flat bags, stand-up pouches, boxes with windows.
• Reseal features. Zippers and closures raise cost but improve usability.
• Artwork and plates. One-time setup for print.

Typical minimums and how they work

Method	Minimum	Unit cost
Digital print	Low	Higher
Flexographic	High	Lower
Printed labels on stock bags	Moderate	Moderate
Stock bags with stickers	Lowest	Lowest

Many new brands start with printed labels on stock bags to sidestep high print minimums, then upgrade to custom-printed packaging at scale.

Eco-friendly packaging: what US consumers want

US pet owners increasingly favour packaging that is recyclable, compostable or made with reduced material. The demand is real, but eco materials cost more and can affect product shelf life by offering less barrier protection. Balance the two:

• Recyclable — easiest to source and communicate.
• Compostable — strong appeal but often pricier and less protective.
• Reduced material — less plastic, smaller pack, lower footprint.

See the wider trend in the Holaric guides and tie packaging into your broader sourcing story.

How to keep packaging costs sane

1. Start with stock bags plus printed labels.
2. Keep SKUs focused — more SKUs means more packaging minimums.
3. Choose the print method that matches your volume.
4. Confirm the material protects the product for its shelf life.
5. Add eco options only where they hold up.

Frequently asked questions

What is the minimum for custom-printed treat packaging?

It varies widely by method and supplier. Digital print has the lowest minimums; flexographic printing has the highest but the lowest unit cost. Confirm with your packaging supplier.

Can I use eco packaging for chews?

Yes, but check barrier protection. Natural chews are usually more forgiving than moisture-sensitive treats, which should retain a strong moisture barrier.

Do I need custom packaging to sell under my own brand?

No. Printed labels on stock bags are a common, low-minimum way to launch your own brand.

Next step

Start lean and scale packaging as you grow. Browse the Holaric catalogue and read the wholesale program.