Sourcing
How to Build a Wholesale Pricing Sheet for Pet Treats
A pricing sheet shapes how buyers judge your whole offer. This guide shows how to build one for pet treats — clear tiers, honest margins and the details buyers need.
What a pricing sheet must do
A wholesale pricing sheet answers three buyer questions fast: what does it cost, what is the minimum, and what do I get. Confusing pricing loses orders even when the product is good.
What to include
| Field | Why it matters |
|---|---|
| Product name / code | Clear identification |
| Unit size | Pack or weight — buyers compare on unit cost |
| MOQ | Answers the first question. See MOQ explained |
| Tiered pricing | Rewards volume |
| Lead time | Lets buyers plan |
| Shipping terms | Clarifies who pays what. See landed cost |
How to present pricing tiers
- Use simple, obvious tiers — for example entry, mid and volume.
- Make the unit economics clear so buyers can compare products.
- Keep the sheet consistent across SKUs so it is easy to read.
- Note what changes at each tier — price, MOQ or terms.
Avoiding margin mistakes
- Price from total landed cost, not just product cost.
- Do not set tiers so deep that volume orders lose money.
- Keep a margin buffer for freight and price changes.
- Leave room for your buyer's own retail margin.
Frequently asked questions
What should a wholesale pricing sheet include?
Product details, unit size, MOQ, tiered pricing, lead time and shipping terms — presented consistently.
How many pricing tiers should I offer?
Two or three clear tiers are usually enough: an entry level, a mid level and a volume level.
How do I price without losing money?
Base it on total landed cost, including freight and contingency, and check margins at every tier.
Next step
Make pricing easy to understand. Read the Holaric wholesale program and browse the catalogue.